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I solve complex problems
Product Experience designer turning design challenges into intuitive, accessible, and scalable digital solutions. Specialising in design sprints, strategy and improving design maturity.
Merchandising
B2B | Financial
SAM'S CLUB
Commodity
B2B | Enterprise
SAM'S CLUB
Hospitality
B2C | Mobile app
WYNN RESORTS
Retail signs
B2C | Service design
SAM'S CLUB
Led the discovery and design for print signs that drive Offline to online engagement
My Design Phylosophy
Craft experiences that users genuinely enjoy and choose to return to.
Know your users
Begin with real user needs—not assumptions. Prioritize firsthand insights and validate decisions with data focused on user outcomes.
Consistency
Be predictably intuitive. Reuse proven design patterns and adopt common terminology to foster user confidence and ease of use.
Design with Purpose
Begin with real user needs—not assumptions. Prioritize firsthand insights and validate decisions with data focused on user outcomes.
Effectiveness
Ensure your design performs across all devices and contexts. Responsiveness goes beyond screen size—use technology to support users wherever they are.
Clarity
Use clear structure and visual hierarchy. Provide meaningful feedback and guide users by simplifying complex choices
What others say
Rob Karlovetz
Design Director, Sam's club
“Priya joined our team four years ago and has shown an unmatched commitment to the organization.
If you're looking for someone who is dedicated and willing to put in the work, look no further than Priya!."
Sean Manchanda
Senior Vice President, Cognizant
"Priyanka worked on my account over the past two years and excelled in her performance. She is a solid team player and great with client communications.
Ramnath Ravi
Business Analyst, Cognizant
"Priyanka is an expert on UX frameworks and methodologies, she is always ready with innovative ideas and never afraid to implement them in the best interests of the customer"
Trusted by world famous brands
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